Mimis Mirror Trail
inspiration
early ideation
Mimi’s Mirror Trail was inspired by the playful interaction seen in Firmament by Antony Gormley, as well as themes of self-reflection found in Weeping Girls at Jupiter Artland. These influences shaped an installation that uses heart-shaped mirrors to encourage playful engagement, inviting users to both interact with the space and reflect on themselves. The combination of movement, reflection, and discovery creates an experience that is both visually engaging and personally meaningful.
storyboards
low-fidelity
high-fidelity
Prototype
process video
A playful Fringe adventure where children follow heart-shaped mirrors, crack fun Fringe related clues, and unlock a special prize at the end!
problem
The Edinburgh Festival Fringe is largely geared toward adult audiences, with fewer events designed specifically for families or children. At the same time, Jupiter Artland is a unique and engaging outdoor art experience that remains relatively unknown to many people living in Edinburgh.
This project aims to connect these two spaces by creating a bridge between them. Introducing new audiences to Jupiter Artland while expanding the Fringe’s appeal to families and younger visitors.
solution
Our solution was to create an interactive scavenger hunt embedded within the Edinburgh Festival Fringe, designed to engage families and younger audiences while encouraging exploration. The experience connected directly to the Upside Mimi (ᴉɯᴉɯ uʍop) exhibit at Jupiter Artland and incorporated elements of Scottish history throughout the activity.
As participants completed the scavenger hunt at the Fringe, they unlocked a code that rewarded them with a discount for a future visit to Jupiter Artland. This incentive created a clear connection between the two experiences and encouraged continued exploration.
The prototype featured acrylic, heart-shaped mirrors engraved with questions, placed throughout the space to encourage exploration and interaction. Guests were given a card with corresponding numbered prompts and tasked with locating each mirror and recording their answers.
Each correct answer revealed a letter, which combined to form a final code word. Upon successfully completing the activity, participants received a Jupiter Artland sticker that could be used for 20% off their next visit, adding a simple reward-based element to the experience.
The prototype expanded beyond the mirrors to create a more cohesive and immersive experience. We designed posters and stickers to help guide participants through the journey while also rewarding their progress, and produced a process walkthrough video to showcase our design and development process.
A selfie station was also included, allowing users to capture a photo with their completion sticker. This not only reinforced a sense of achievement but also created a fun, shareable moment that encouraged reflection and extended engagement beyond the activity itself.